![]() The very nature of this type of product presents an interesting set of problems when formulating a pricing strategy. Out of the box it essentially pieces together everything you need to manage your non-paid marketing. As mentioned above, HubSpot’s software is a platform that allows you to do a multitude of things, from manage your content (blog posts, marketing sites, ebooks, etc.) to track and manage your marketing funnel. To understand HubSpot’s pricing, you need to understand a bit more about the product. The pricing challenges HubSpot faces (you probably do, too) Let’s first review HubSpot’s pricing strategy before getting into the nitty gritty of what they’re doing right and what more than likely needs some help (all with clear takeaways for you and your business). Also most importantly for this post, they have some of the best SaaS pricing out there for their price level. For those of you who don’t know, this orange machine practically invented the concept of “Inbound marketing” and sells a software platform that helps you do everything from manage and track your SEO traffic to create workflows and drip campaigns for your leads. While long time readers of this blog know pricing isn’t hard, it’s a process, we want to take a walk through the SaaS pricing pages of some of the biggest, baddest SaaS companies out there to help you see how pricing has been influential to their success and to give you a few takeaways to implement on your own.įirst up, we have the marketing automation behemoth that’s rumored to be the second fastest growing SaaS company in the world right now: HubSpot (full disclosure - we're happy customers). Most of us end up arguing in a boardroom before succumbing to our “gut feelings” and just shipping a pricing page to “see how it does.” Unfortunately though, we’re really bad at pricing. ![]() Everything you do, from copywriting to creating a local SEO strategy to providing customer support works to drive people to your pricing page and justify the number you’re charging. ![]()
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